LITTLE NEWS: – Kenya’s first super app and ride-hailing giant has launched a loyalty rewards program, where Little cab will be rewarding top riders and drivers in various categories every month. Join Amina and a million others (drivers and customers) in our journey to ride local and build a truly Kenyan brand!

As Little cab, we are celebrating you, our customer and driver, for being part of our success and pride as a pan-African brand. We have been rewarding our riders and drivers during Customer Service Week since 2022 and the success of the same led to the company choosing to run it monthly, effective January 2023.

We will be featuring retail clients & drivers of the month — someone or people who have truly helped Little grow its business — on our website, social media, and or our next email. This is to encourage other customers and drivers who love Little to get more involved in our success as well.

Little will reward customers with free rides and drivers with Little coins in their wallet for fuel, valid for 30 days. This program will run the entire year in all cities in Kenya that Little operates in; Nairobi, Mombasa, Malindi, Kisumu Nakuru, Eldoret, and Nyeri.

Reward categories being considered monthly are as follows;

Rider of the Month

  • Highest Rides
  • Highest generated revenue

Driver of the Month

  • Highest Rides
  • Highest generated revenue
  • Best performing driver 

Influencer of the Month

  • Top referrals
  • Social influence

Eligibility: all registered users (clients and drivers) are eligible to participate in the program. The registered user must have taken more than 10 trips in the previous month (month being considered) to qualify.

January’s top Rider of the Month and top Driver of The Month will get a free movie and dinner date on Valentine’s day at an undisclosed location.

Requesting a Little ride

How to request a ride / get a price estimate

Here’s how to request a ride in the Little app:

  1. Open your app, go to “Order Ride” and enter your destination in the “Where to?” field.
  2. Swipe up to see all vehicle options available in your area. Tap one to select it for your ride, then tap “Choose LittleBASIC” (the button will be your vehicle selection).
  3. You may be asked to confirm your pickup location. If so, move the pin on the map, or select from a list of locations. Tap “Confirm Pickup” to send your request to eligible drivers in the area.
  4. If you’re not asked to confirm your pickup, tap “Confirm LittleBASIC” (button will be your vehicle selection) to send your request to eligible drivers in the area.
  5. You’ll see an estimated time to be matched with an eligible driver. If no drivers are available for the type of ride you’ve chosen, the app will suggest an alternate ride type with available drivers nearby.
  6. Once a driver accepts your request, you’ll see their location and estimated time of arrival on the map.

The app will notify you if no drivers are available for your request.

Little will send you notifications when your driver is close to your pickup location.

In some cities, you can request a ride with multiple stops.