Little App’s contribution to Women’s Empowerment in Kenya
New programs from Little to equip women with business skills, including Little Women initiatives with a focus on drivers and riders in the ride-hailing industry.
The Importance of Empowerment
Women in Kenya face shared barriers to success in the marketplace and benefit from programs advancing financial literacy, job training, entrepreneurship development, and economic self-sufficiency, proving the fundamentals of women’s economic empowerment are universal.
However, the scope and execution of these programs vary widely based on geography. No one knows this better than Little. Empowering women to thrive is both a Pan-African commitment for the company and one of the main priorities for Little Limited.
In fact, Little has created a women-only category, LadyBUG which encourages Lady drivers to venture into the ride-hailing industry and earn a living. Little has also established women’s economic empowerment programs in more than 4 African countries as part of their Little Women initiative to enable the economic empowerment of 1000,000 women drivers by 2030 in Africa. The initiative, which began in 2022, has already enabled more than 10,000 women drivers in Kenya under the LadyBUG category.
On June 1, 2022, Little rolled out a program that targets to recruit lady riders to work as delivery agents for Little’s partners including Carrefour, and KFC, among others.
In order to increase Little Women’s presence and relevance, the company focuses on innovative partnerships and customizing its approach with communities to address social and economic barriers to growth in both developing and developed nations.
Working to Achieve Little Women’s Goals
The Little Women Initiative (LWI), founded by Little in 2022, has a mission to unite and economically empower Kenyan women. The initiative will be a catalyst in achieving the company’s 1,000,000 by 2030 goals in a developed market –focusing on Africa, an emerging economic market in the world.
Through aligned priorities, Little is able to foster innovation while laying the groundwork to scale and replicate the most effective programs continentally.